Cookie Policy
This Cookie Policy explains what cookies and similar technologies are used on margo-paris.com, why we use them, and how you can control them. It complements our Privacy Policy and is published by Kelyon Group LTD, registered in England and Wales under company number 17194219.
1. What is a cookie?
A cookie is a small text file placed on your device (computer, smartphone, tablet) when you visit a website. Cookies allow the site to recognise your device, store your preferences, secure your session and analyse use of the site. Similar technologies include local storage, pixels (web beacons), tags and SDKs.
2. Legal framework
The use of cookies on the Site is governed by:
- The Privacy and Electronic Communications Regulations 2003 (PECR) and the UK GDPR for users in the United Kingdom
- Directive 2002/58/EC (“ePrivacy”) and the EU GDPR for users in the European Union
- The recommendations of the Information Commissioner’s Office (ICO) and, in France, the recommendations of the CNIL
Strictly necessary cookies are exempt from prior consent. All other cookies (analytics, advertising, social) require your prior, free, specific, informed and unambiguous consent, which you can withdraw at any time.
3. Categories of cookies used
3.1 Strictly necessary cookies (always active)
These cookies are essential to the operation of the Site. They allow you to navigate, place orders, log in to your account and use checkout. The Site cannot function properly without them. They do not require consent.
| Name | Purpose | Lifetime |
|---|---|---|
| session_id | Maintain your session | Session |
| cart_token | Save your basket between pages | 14 days |
| auth_token | Keep you logged in | 30 days |
| cookie_consent | Save your cookie preferences | 13 months |
| csrf_token | Protect against CSRF attacks | Session |
3.2 Analytics cookies (consent-based)
These cookies help us understand how the Site is used (most visited pages, conversion paths, technical errors) so that we can improve performance and user experience. Data is aggregated and, where possible, anonymised. They are activated only if you accept them via the cookie banner.
| Provider | Cookie / tag | Purpose | Lifetime |
|---|---|---|---|
| [ANALYTICS_PROVIDER_TBD] (e.g. Google Analytics 4, Plausible, Matomo) | _ga, _gid, _gat | Audience measurement, traffic source | Up to 13 months |
| Hotjar (if used) | _hjSession*, _hjid | Heatmaps, session replay (anonymised) | 30 minutes to 1 year |
3.3 Advertising and remarketing cookies (consent-based)
These cookies are placed by our advertising partners to display relevant advertisements on third-party platforms and to measure the effectiveness of our campaigns. They are activated only if you accept them.
| Provider | Cookie / pixel | Purpose | Lifetime |
|---|---|---|---|
| Meta Platforms Ireland Ltd (Facebook, Instagram) | Meta Pixel — _fbp, fr | Conversion tracking, Custom Audiences, retargeting | Up to 90 days |
| Google Ireland Ltd | Google Ads tag — _gcl_au, IDE, NID | Conversion tracking, remarketing | Up to 13 months |
| TikTok Technology Ltd | TikTok Pixel — _ttp | Conversion tracking, retargeting | Up to 13 months |
| Pinterest Europe Ltd (if used) | Pinterest Tag — _pin_unauth, _epik | Conversion tracking | Up to 1 year |
| Snap B.V. (if used) | Snap Pixel — _scid | Conversion tracking, retargeting | Up to 13 months |
3.4 Functional and personalisation cookies (consent-based)
These cookies remember your preferences (language, currency, country) and personalise the experience.
4. Managing your preferences
You can accept, refuse or fine-tune your cookie preferences at any time:
- Via the cookie banner displayed on your first visit, then through the persistent button “Cookie preferences” in the footer
- By configuring your browser to block cookies or to be alerted when cookies are placed (Chrome, Firefox, Safari, Edge — see your browser’s help section)
- By using the opt-out tools of advertising networks: youronlinechoices.eu, optout.aboutads.info
Withdrawing your consent does not affect the lawfulness of processing carried out before withdrawal. Refusing analytics or advertising cookies does not prevent you from browsing the Site or placing an order.
5. Data transfers
Some of the cookie providers listed above (notably Google, Meta and TikTok) may transfer data outside the European Economic Area, in particular to the United States. Such transfers are framed by the EU Standard Contractual Clauses, the UK International Data Transfer Addendum, and where applicable the EU-US Data Privacy Framework. See our Privacy Policy, section 6.
6. Updates
This Cookie Policy may be updated to reflect changes in the cookies used or in applicable law. The current version is the one published on the Site at the date of your consultation. We encourage you to review it periodically.
7. Contact
For any question about this policy: contact@margo-paris.com.