When you buy a bag in a multi-brand boutique, its margin has typically been tripled compared to the cost of production.
For a bag of equivalent quality, the gap between a distributed brand and a direct-to-customer brand is easily five hundred pounds.
We chose direct-to-customer. No physical store. No multi-brand resellers. You order on our site, your order ships directly from our stock, and the money you pay goes to the material, the manufacturing, our team and our margin — not to a chain of intermediaries.
This model has two consequences. First, you pay for the bag at its fair price. Second, we keep a direct link with you.